Pond Foundation

Driving Change. For Good.

With aspirations to affect behavioural change on a global scale, the Pond Foundation seeks to inspire both companies and individuals to make small behavioural changes that together contribute towards helping the climate change crisis.
Our partnership with the Pond Foundation encompasses assisting in app development and providing support regarding its functional contents and launch, in addition to facilitating branding workshops and refreshing their visual identity in collaboration with John Kyriakou.
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Process

Our three phase structure has been meticulously fine tuned to produce the best results for your brand.
If you quit on the process you quit on the result. 

Discovery, Strategy, Creation. In that order. Always.

Discovery

Discovery

In this first stage we collate as much information as possible by peppering you with questions, working with you to identify the areas that require particular attention.

- Diagnosis workshop
- Market research
- Brand strategy workshop
Let’s start +

Strategy

Strategy

During this phase we will use the information gathered during the Discovery stage to build a comprehensive plan to unleash your brand on the world.

- Brand strategy
- Customer profiling
- Research
- Marketing mix analysis
Let’s start +

Creation

Creation

Now it’s time to take your new framework for decision making and growth and translate it into a recognisable (and understandable) visual language.

- Visual identity
- Brand guidelines
- Brand assets
Let’s start +

Month 1

Months 2-3

Beyond