Kinloch Anderson

Innovation. By Tradition.

Steeped in 6 generations of history, Kinloch Anderson’s globally renowned luxury heritage positions them as unrivalled in their specialist field of kiltmaking. Armed with over 150 years of expertise and an unwavering commitment to sustainable quality, Kinloch Anderson’s bold outlook is one that continually pursues innovation by tradition.
Through our ongoing partnership, Kinloch Anderson’s creative output continues to excel through its alignment with the brand’s core values and messaging, strengthening their long-term brand image for generations to come.

Innovation.
By Tradition.

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Process

Our three phase structure has been meticulously fine tuned to produce the best results for your brand.
If you quit on the process you quit on the result. 

Discovery, Strategy, Creation. In that order. Always.

Discovery

Discovery

In this first stage we collate as much information as possible by peppering you with questions, working with you to identify the areas that require particular attention.

- Diagnosis workshop
- Market research
- Brand strategy workshop
Let’s start +

Strategy

Strategy

During this phase we will use the information gathered during the Discovery stage to build a comprehensive plan to unleash your brand on the world.

- Brand strategy
- Customer profiling
- Research
- Marketing mix analysis
Let’s start +

Creation

Creation

Now it’s time to take your new framework for decision making and growth and translate it into a recognisable (and understandable) visual language.

- Visual identity
- Brand guidelines
- Brand assets
Let’s start +

Month 1

Months 2-3

Beyond