Good branding should
solve a business need.
Discovery // Strategy // Creation
In that order. Always.
Our three phase structure has been meticulously fine tuned to produce the best results for your brand. We firmly believe that if you quit on the process you quit on the result.
Your strategy is your framework, your moral code, the bread your butter relies on.
This is why our follow-on services of Brand Management, Account Planning, and Brand Asset creation are exclusively available to our Brand Strategy clients.
We help brands behaviourally.
Your brand’s positioning statement may say one thing about your values and strengths, but truly demonstrating them is another matter altogether.
And the people who will be the quickest to recognise any disparity, will be the ones working for the brand itself.
Common behavioural challenges.
Action without purpose is mediocrity.
But with a bespoke brand strategy you have a moral code that can be consistently referred to, ensuring all of your behaviour, both internal and external, is on brand and backed up with solid rationale.
An authentic brand is an inside out brand.
Collaboratively built brands give your team something to passionately shout about, resulting in increased levels of happiness, productivity, and word of mouth exposure.
How we help.
Through our Brand Management service, we will help you make sure the money you spend on marketing is an investment, not a cost. We can assist you in directing how your brand should be perceived internally and externally if you are to achieve your objectives over time.
We help brands tonally.
Your brand’s tone of voice ought to express and embody its personality and values in a way that will be effectively received and retained by your target customer.
Your communications should be distinctive and have direction in order to stand out in a crowd.
Common tone challenges.
When a bespoke brand strategy is effectively implemented, your positioning is solidified, making you distinct within your market sector. The clearer you are on where you fit and what you provide, the clearer you will be on how to best communicate this.
During the creation of a robust brand strategy, your target customers’ problems are identified and understood, allowing you to effectively alleviate them through tailored messaging that will resonate successfully.
How we help.
Through our Account Planning service, we help you make sure your communications speak effectively to the right audience. Think of Account Planning as the bridge between buisness and creative, ensuring that they are aligned.
We help brands visually.
The visual language your brand uses requires thought for it to be reflective of how you wish to be seen. A logo isn’t just a logo, it’s your introduction. Your handshake, your suit.
If your branding isn’t distinctive, it’s not really branding.
Common visual challenges.
When a bespoke brand strategy is effectively implemented, your vision, goals, and values are accurately represented in the brand’s visual identity as well as in the short and long term decisions you make.
How we help.
Through our Brand Asset service, we can help you amplify your strategic advantage with assets that represent and communicate your vision, value, and purpose. Asset types available include website design and development, videography, photography, TV advertisements, print media, and other brand collateral.