Becoming a My Carbon Zero Founding Member_

Affecting behavioural change on a global scale is no mean feat. 

But one of our clients has made it their mission to drive change for good by inspiring both companies and individuals to make small behavioural changes that contribute towards helping the climate change crisis.

In light of our commitment to make a difference by using business as a force for good, The Pond Foundation’s ambition was one we were itching to be a part of.
And thanks to their My Carbon Zero initiative, we now are. 

Today, we’re delighted to announce that we are a new founding member of My Carbon Zero, where we have committed to;

  • Reduce our own emissions;
  • Reduce emissions elsewhere without offsetting;
  • Remove our lifetime carbon emissions from the atmosphere; and
  • Inspire others to join the journey.

“Commitment is an act, not a word.”

In recent weeks, My Carbon Zero fully audited the operations of each Outlaw team member and created a Carbon Balance Sheet for us. As a young yet growing company with limited travel throughout the UK, it has been confirmed that we will have a Carbon Balance of 21.27 tCO2e by the end of November. 

Using this number ensures that, by the end of next month, we will be 100% carbon neutral since Outlaw Creative’s inception!

Next steps_

Thanks to the Carbon Investment Portfolio that has been created for us by My Carbon Zero, we have been able to action our investment immediately, and will continue to do so on a monthly basis to deal with and remove ongoing emissions. Every 12 months we will provide a report of our progress, including details surrounding the environmental, social, and negative carbon return our investments are achieving. (Stay tuned!) 

Initially, we will invest in two My Carbon Zero initiatives, specifically:

  • Durrell Wildlife Trust’s ReWild Carbon project in the Atlantic Rainforest in Brazil; and
  • RiceHouse’s built environment project in Italy. 

“Every activity that is not aligned with your purpose is a waste of resource.”

Michael Kouly

The Earth’s resources are finite, as are our own.
Let’s not waste them. 

About Outlaw Creative

At Outlaw Creative we are committed to using our business as a force for good. We are currently on a journey to becoming a B Corp Certified company as we aim to meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Follow us on our journey through our other journal entries.

About My Carbon Zero

My Carbon Zero is an initiative of The Pond Foundation, a Swiss based, global non-profit. The Foundation exists to change the way the world acts on climate change. My Carbon Zero is their signature climate action program, created to inspire people and organizations to take their own strong, credible, climate action.

For more information, please visit