Strategic Branding

The designer does not begin with some preconceived idea. Rather, the idea is a result of careful study and observation and the design is the product of that idea.

This is the place where strategy and creativity meet.

Where beauty and purpose align.

What people want from today’s brands is authenticity; for brands to actually be what they claim to be.

Purpose and values aren’t decided upon in a board meeting; they are discovered and evidenced.

We create robust brand strategies for the companies that want to ensure that their future business decisions are coordinated, concentrated, and utterly authentic.

 

Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation // Discovery // Strategy // Creation //

Kinloch Anderson

Workshop
Strategy
Visual Identity
Video shoot
Photo shoot
Campaigns
More +

Luxury Lighting Boutique

Workshop
Strategy
Branding
Visual Identity
Brand Management
More +

Pond Foundation

Workshop
Strategy
Branding
Brand Management
App Development
Management
More +

Strategic Wealth Solutions

Website
Visual Identity
Brochure Design
More +

#FoodHeroScot

Website
Strategy
Campaigns
Brand Management
More +

Roseisle

Workshop
Strategy
Website
Campaigns
Video shoot
Photo shoot
More +

Process

Our three phase structure has been meticulously fine tuned to produce the best results for your brand.
If you quit on the process you quit on the result. 

Discovery, Strategy, Creation. In that order. Always.

Discovery

Discovery

In this first stage we collate as much information as possible by peppering you with questions, working with you to identify the areas that require particular attention.

- Diagnosis workshop
- Market research
- Brand strategy workshop
Let’s start +

Strategy

Strategy

During this phase we will use the information gathered during the Discovery stage to build a comprehensive plan to unleash your brand on the world.

- Brand strategy
- Customer profiling
- Research
- Marketing mix analysis
Let’s start +

Creation

Creation

Now it’s time to take your new framework for decision making and growth and translate it into a recognisable (and understandable) visual language.

- Visual identity
- Brand guidelines
- Brand assets
Let’s start +

Month 1

Months 2-3

What Next?

Our additional follow-on services include Brand Asset Creation, Account Planning, and Brand Management, all of which are designed to help businesses deploy their brand consistently, accurately, and effectively to the right audience.

With so many marketing options available to modern businesses, it is vital to create a cohesive plan that aligns all of the elements of your brand.

20210423-20210423-DSC09498